THE MUSEUM OF MODERN ART PERFORMANCE EXHIBITION SERIES CONTINUES WITH ROMAN ONDAK – MEASURING THE UNIVERSE

The Museum of Modern Art presents the fourth installment of its Performance Exhibition Series with Roman Ondák’s (Slovakian, b. 1966) Measuring the Universe (2007). The work, a recent acquisition by MoMA, will have its North American premiere beginning on June 24, 2009.

roman-ondak

Measuring the Universe, which was first enacted in the Pinakothek der Moderne, Munich, in 2007, is a performance-based work in which the height of each visitor to the exhibition is recorded on the gallery’s wall by a Museum attendant, eventually creating a unique wall drawing and a visual record of thousands of museum visitors. Measuring the Universe is the second work solely based on performance to enter MoMA’s collection, following the 2008 acquisition of Tino Sehgal’s The Kiss (2003). The exhibition is organized by Klaus Biesenbach, Chief Curator, with Jenny Schlenzka, Assistant Curator for Performance, Department of Media and Performance Art, The Museum of Modern Art, and on view in the Contemporary Galleries on the second floor through August 24, 2009.

Klaus Biesenbach states: “Ondák is an important emerging artist who carries forward the transition of conceptual art coming out of Central Europe, and is known for installations, drawings, and performances that draw from this rich history. Measuring the Universe combines many of the characteristics in Ondák’s oeuvre, most importantly the practice of involvement and participation with the spectator, collapsing the usual distinction between performer and audience, professional and amateur, production and reception.”

haydar-koyupinarThe work is brought into existence by simple and minimal means: an empty white cube gallery, museum attendants who are equipped with black felt tip pens, and museum visitors. The interaction among these elements is scripted as follows: once a visitor enters the gallery, he/she is approached by a museum attendant who asks the visitors if he is interested in having his height measured. If the visitor agrees to participate, the attendant then marks the height with a black line onto the wall, and writes the visitor’s first name and the date the measurement took place. This procedure is repeated continuously with every visitor who enters the gallery for the duration of the exhibition.

After a short period of time a distinctive wall drawing appears, consisting of the ghostly traces of thousands of visitors. The three dimensions of the gallery are eventually expanded by a fourth dimension: a recording of time.

The result can be understood in reference to others’ works in MoMA’s collection, including Sol LeWitt’s wall drawings, which are similarly based on a set of simple instructions carried out by someone other than the artist, or Felix Gonzalez-Torres’s Untitled (Placebo) (1991), which also converts the passive onlooker into an active participant by inviting visitors to pick up silver-wrapped candies from the Museum floor.

SPONSORSHIP:
The Performance Exhibition Series is made possible by MoMA’s Wallis Annenberg Fund for Innovation in Contemporary Art through the Annenberg Foundation.

ABOUT MoMA’S PERFORMANCE EXHIBITION SERIES:
The Performance Exhibition Series is a two-year series of exhibitions that bring installations documenting past performances, live re-enactments of historic performances, and original performance pieces to various locations throughout the Museum. The series began with the gallery exhibition Performance 1: Tehching Hsieh in January 2009, and continued in March 2009 with Performance 2: Simone Forti and Performance 3: Trio A by Yvonne Rainer.

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Top Image: Installation view of Roman Ondák’s Measuring the Universe at DAAD Gallery, Berlin, 2008. Roman Ondák (Slovakian, b. 1966) Measuring the Universe, 2007. Performance and installation. Collections MoMA, New York, and Pinakothek der Moderne, Munich. Photo: Nadine Dinter. Courtesy of the artist.

Lower Image: Installation view of Roman Ondák’s Measuring the Universe at Pinakothek der Moderne, Munich, 2007. Roman Ondák (Slovakian, b. 1966), Measuring the Universe, 2007. Performance and installation. Collections MoMA, New York, and Pinakothek der Moderne, Munich. Photo: Haydar Koyupinar. Courtesy of the artist.

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