National Portrait Gallery Embraces Mobile Technology

Guide by Cell, the world’s leading mobile technology company for cultural institutions, announced today that the National Portrait Gallery in London is implementing its mobile technology products at the museum renowned for its portrait collection. Specifically, the museum is using mobile touring and text messaging products to enhance visitors’ experience of a special display featuring contemporary paintings of British painter Frank Auerbach.
“For our long-term exhibits, the Guide by Cell mobile phone tour presents excellent opportunities for enhancing visitors’ interpretation given the range of such features including “record your own commentary” and “text messaging,” said Andrea Easey, Interpretation Editor at the National Portrait Gallery. “These are ideal features that can easily be added at any time throughout the life of the exhibition.”
The Gallery’s collection spans the 16th century to the present and aims to bring history to life through its extensive portraits of men and women who have been integral to Britain’s rich cultural past and present. It has the most extensive portrait collection in the world and strives to be the foremost center for the study of, and research into, portraiture, as well as making its work and activities of interest to a wide range of visitors.
“The breadth of history represented at the National Portrait Gallery is wonderfully rich in British history and culture,” said David Asheim, President and Founder, Guide by Cell. “Combining technology with this particular contemporary portrait exhibit is an ideal opportunity to introduce a new and different way for visitors to enjoy what they’re seeing.”
Guide by Cell’s unique mobile phone solutions for the National Portrait Gallery is one of several it has developed for cultural institutions in the United Kingdom. Since the company’s mobile tour was first launched in 2005, Guide by Cell has since expanded its mobile technology offerings to include mobile giving, texting, and iPhone applications.
Asheim says, “Introducing mobile technology to United Kingdom museums and galleries has been an important evolution for our company, but also an equally important evolution for cultural institutions beyond our borders.”

ABOUT GUIDE BY CELL
Guide by Cell is the official provider of mobile solutions to over 500 nonprofits, including several Smithsonian institution’s, national and state parks, aquariums and zoos, libraries, universities, and art and history museums in the U.S., the U.K., and Canada.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of mobile phone audio tours, text messaging interactions, and Apple iPhone downloadable applications. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.
Information about Guide by Cell Inc. can be found at http://www.guidebycell.com. Information about Give by Cell can be found at http://www.givebycell.com.

ABOUT NATIONAL PORTRAIT GALLERY
Founded in 1856, the aim of the National Portrait Gallery, London is ‘to promote through the medium of portraits the appreciation and understanding of the men and women who have made and are making British history and culture, and … to promote the appreciation and understanding of portraiture in all media’.

The Gallery holds the most extensive collection of portraits in the world. The Collection is displayed in London and in a number of locations around the United Kingdom, including several houses managed by the National Trust. Find out more at http://www.npg.org.uk.

Guide by Cell is the official provider of mobile solutions to over 500 nonprofit organizations, including several Smithsonian Institution’s, national and state parks, aquariums and zoos, libraries, universities, and art and history museums.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours, text messaging interactions, and Apple iPhone downloadable applications. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.

Information about Guide by Cell can be found at http://www.guidebycell.com

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