Milwaukee Art Museum presents Color Rush: 75 Years of Color Photography in America on view through May 19, 2013.
Marion Post Wolcott (American, 1910-1990), A cross roads store, bar, “juke joint,” and gas station in the cotton plantation area, Melrose, La., June 1940. 35mm color transparency. Library of Congress, Prints & Photographs Division, FSA-OWI Collection, LC-USF35-113.
This project charts—from magazine pages to gallery walls, from advertisements to photojournalism—the interconnected history of color photography in the United States from 1907 to 1981. Respectively, these years mark the introduction of the first commercially available color photographic process and the published survey that signified the widespread acceptance of contemporary art photography in color. In the intervening years, color photography captured the popular imagination through its visibility in magazines such as Life and Vogue, as well as through its accessibility on the marketplace thanks to companies such as Kodak.
With framed photographs, as well as publications, slide shows, and film clips, Color Rush: 75 Years of Color Photography in America promises to be a multi-faceted and engaging experience for general audiences and photography specialists alike. www.mam.org
