Spruth Magers London presents Thomas Demand photographs exhibition

Spruth Magers London presents an exhibition of new work by German artist Thomas Demand in his first solo show in London since 2009. The exhibition will feature the series entitled The Dailies, which is currently on display in Sydney as the 25th Kaldor Public Art Project (23 March – 22 April 2012).

Thomas Demand, Daily #15, 2011. Dye transfer print, framed, 66 x 51 cm (unframed), 26 x 20 inches (unframed), 73,8 x 59 cm (framed), 29 x 23 1/4 inches (framed)© Thomas Demand, VG Bild-Kunst, Bonn. Courtesy Sprüth Magers Berlin London.

Demand’s photography has long focussed on detailed re-enactments of specific and familiar places, public or private sites often loaded with social and political meanings. The settings are made with paper and card that he photographs as the basis for his finished artworks. These life sized models are highly detailed, yet they retain subtle but deliberate flaws and anachronisms to disrupt the viewer’s comfort with the scene. The effect of Demand’s work has been to challenge any complacent assumptions about photography’s claims to verisimilitude, and to complicate conventional notions of authenticity and artifice.

In this series of work, Demand captures everyday moments and objects. The artist started working on the series in 2008, using the camera on his phone to take images of peculiar arrangements he came across while carrying out his day to day activities. These observations were unrelated to mediated narratives or other references outside the image itself; they were there simply because the artist noticed them. These were then translated into paper sculptures and formally straightforward images, with no elaborate viewpoints, lighting or other tricks. The title The Dailies refers to the daily rushes from film, the leftover images from the cutting room floor.

For The Dailies, Demand used an involved printing technique which acts as a counterpart to the fleetingness of the moment captured. For the first time, the artist experimented with a long-outmoded process: dye transfer, which involves fixing dyes with gelatine to ordinary paper. The practice was chosen by the artist for the saturated, but not garish colours, the spatial depth, the intense darkness, the durability and the extent to which the three primary colours can be modified, unlike ordinary prints. It is believed that there are only around five masters of this complex procedure left in the world. These practitioners have dedicated a large part of their evaporating material to print The Dailies via this rare technique, a method that will soon be unavailable for artists in the future.

Thomas Demand currently lives and works in Berlin and Los Angeles. Amongst others, solo exhibitions include Museum of Modern Art, New York (2005), Serpentine Gallery, London (2006), Hamburger Kunsthalle, Hamburg (2008), Neue Nationalgalerie, Berlin (2009-2010) and Museum Boijmans van Beuningen, Rotterdam (2010). Current exhibitions include The Dailies, the 25th Kaldor Public Art Project, Sydney (23 March – 22 April 2012) and Model Studies, Nottingham Contemporary, Nottingham (28 January – 15 April 2012). For the Kaldor Public Art Project, Thomas Demand has transformed the fourth floor of the Commercial Travellers’ Association, part of the iconic MLC Centre designed by Australia’s most celebrated modernist architect, the late Harry Seidler, hanging a different work from the series in 15 identical hotel rooms that revolve around a circular corridor. The presentation includes contributions from designer Miuccia Prada and US author Louis Begley. London-based art publisher MACK have also created a limited edition catalogue to accompany the project. www.mackbooks.co.uk.

A solo survey of Demand’s work will take place at the Museum of Contemporary Art, Tokyo (19 May – 8 July 2012).