The Verrocchio Art Centre has seen a fresh following, increased awareness and demand due to its communication with new friends on Facebook and followers on Twitter. The centre based in Casole d’Elsa, Tuscany launched their social media in June 2010 and has seen a growth in interest ever since.
The Centro as it is known locally has been microblogging and tweeting on Twitter and social networking with fans on Facebook with commentary from the resident director Nigel Konstam, photos of the Centro and Casole d’Elsa, and discussing local and global art.
“To broaden our reach and appeal to wider audiences we started interaction with people via social media,” explained Nigel Konstam, owner and resident director for The Verrocchio Art Centre. The centre has a fan page on Facebook: http://www.facebook.com/centroverrocchio and their tweets can be followed on Twitter: http://www.twitter.com/verrocchio_art
Facebook has more that 500 million active users and is available in more than 70 languages. 150 million of these users access Facebook via their mobile devices. Twitter has well over 100 million users and is one of the most popular sites for information sharing.
“Being part of Facebook and Twitter has enables us to talk to like minded people whom we would not otherwise be able to meet and talk to. It’s been a real success,” said Nigel.
The Verrocchio Art Centre will continue to provide valuable and interesting content via social media while growing its client base for future painting holidays and fine art courses.
The 2010 schedule courses were run by guest tutors that included Clive Pates, Vince Tutton, David Wentworth and Bella Green. Past courses have been led by Ben Brotherton, Oliver Bevan, David Carr, Jai Chaudhuri, Gus Cummings, RA, Graham Giles, Julie Giles, David Gluck, Bella Green, Robin Holtom, Wynn Jones, Nigel Konstam, Leonard Macombe RA, Frances Mann, Sargy Mann, Clive Pates, Christopher Pincent, Terry Raybould, Caroline Seaward, Anne Shingleton, Vince Tutton, and David Wentworth. The 2011 schedule will be announced in October 2010.
For more information visit: http://www.verrocchio.co.uk
