Marani Brands Inc. has begun implementing a multi-phase event strategy that positions the brand as the ultra-premium vodka of choice to tastemakers in the worlds of art, fashion and entertainment. The initial phase, which is teasing the upcoming media campaign, maintains a strategically narrow focus in the art space by supporting gallery openings as well as up and coming artists. Marani Vodka is teaming up with notable partners including the California Institute of the Arts and showcasing its namesake vodka at prestigious private gallery events throughout Los Angeles. The second phase will continue this strategy and expand into event sponsorship and conceptualization in both the fashion and entertainment spaces.
“As we continue our mission to provide products that represent quality and authenticity, we are proud to begin partnerships within the creative community and build relationships with the cultural leaders in the worlds of art, fashion and entertainment,” said company chief marketing executive Paul Fuegner. “Working directly within the social environment where consumers are most comfortable allows us to build our brand in an authentic and unobtrusive manner,” added Fuegner.
The well regarded arts supporter Bettina Korek, founder of ForYourArt which partners with brands that have a genuine interest in supporting arts and culture by encouraging patronage, has joined with Marani in their philanthropic initiatives. Korek states, “We have been working closely with Marani Vodka to support openings, book signings and exhibitions at galleries from Santa Monica’s Bergamot Station to the burgeoning arts district in Culver City to the hip neighborhood of Chinatown. Marani is also committed to celebrating REDCAT’s 5th anniversary at an event this November as part of the Standard Downtown Art Series in Los Angeles.”
www.maranispirit.com
