CHRISTINA RAY Announces Social Media-Powered Art Treasure Hunt in New York City

. July 12, 2010 . 0 Comments

New York, NY – June 07, 2010 – CHRISTINA RAY is pleased to present Mission: Edition, an invitational print exhibition and public-space treasure hunt.

From a pool of invited artists, guest curators Genevieve and Liz Dimmitt have selected six artworks to be re-interpreted as limited edition screenprints for the group exhibition. Prints will be exhibited in the gallery – and distributed throughout New York City. During the run of the show, five prints from each edition will be placed as gifts somewhere within the city. Locations will be announced via Foursquare with a tip on how to find each print. Artists include Ryan Brennan, Amanda Burnham, Judith Hoffman, Joe Iurato, Pim Palsgraaf and Alex Waxman. An original work by each artist will be presented alongside his or her print in the exhibition. A reception celebrating Mission: Edition will take place at the gallery on Thursday, July 15 from 7 to 9pm and the exhibition runs through August 01.

Mission: Edition underscores the gallery’s commitment to supporting contemporary art, technology and creative projects examining the relationships between people and places. By encouraging the exploration of one’s urban surroundings, this exhibition aims to take people out of the gallery as much as bring people in. Gallery Director Christina Ray conceived of the project, drawing on her experience producing numerous public-space events including the annual Conflux Festival in New York ( Guest curators Genevieve and Liz Dimmitt have produced interactive art projects including the online Gawker Artists features, last summer’s street and graffiti art celebration MOM & POPism and …In With the New, an exhibition exploring the shift from old to new media through the works of 6 emerging artists.

Locations of the public-space gift prints will remain secret until they are announced via the location-based social networking platform Foursquare. Each time a new print is released into the city, Foursquare user “Mission Edition” ( will check in at the drop spot with a hint. Foursquare has previously been involved with the gallery-produced Conflux Festival and is known for its support of street art and urban games. Add “MissionEdition” as a friend on Foursquare and follow @missionedition on Twitter for additional updates.

Each edition of prints has been hand-pulled by printmakers at the legendary Space 1026 in Philadelphia, a creative community that has “survived as one of the mainstays of the underground art scene” and remains a thriving, independent artist-run organization. ( Mark Price, a CHRISTINA RAY gallery artist and former Space 1026 member, directed the printing process. Editions are signed and numbered by the artists and custom framed courtesy of Brooklyn’s Downing Frames. During the exhibition, prints will be available for purchase on the gallery’s website at

CHRISTINA RAY is an innovative gallery and creative catalyst in New York whose mission, grounded by the concept of psychogeography, is to discover and present the most important contemporary artwork exploring the relationship between people and places.

Contact: Christina Ray, Gallery Director
Phone: 212.334.0204
Email: info @


Exhibition dates: July 08–August 01, 2010
Reception: Thursday, July 15, 7-9pm (free and open to the public)
Gallery hours: Wednesday-Sunday, 12-6pm
Location: 30 Grand Street, Ground Floor, between Thompson Street and 6th Avenue

Category: Fine Art News

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