The Arts Ad Network Launches New Website
Boston, MA — The Arts Ad Network, the world’s largest arts and culture vertical ad network, offering exclusive access to the most affluent and sophisticated audience anywhere online, has launched a new website. Located at www.artsadnetwork.com, the new website offers content aimed at both advertisers seeking to reach an affluent audience and publishers who wish to join the Network.
“The site’s design and content effectively communicate our positioning and audience makeup to our advertiser and publisher partners, putting our best foot forward as we introduce ourselves to potential new customers,” notes Andy Horvitz, General Manager of The Arts Ad Network.
The Arts Ad Network represents a portfolio of over seventy content-rich arts and culture websites, exceeding four million unique visitors monthly and reaching a higher composition of affluent users ($100K+) than the leading news and general interest sites*:
• 55% of the audience earns over $100k/year
• 24% of the audience earns over $250k/year
• Audience median net worth of $1.36 MM
The Arts Ad Network has aligned itself with experienced leaders in the online advertising and vertical ad network space to provide highly targeted, custom advertising solutions. Built on industry leading ad management technology, The Arts Ad Network offers:
• Full site-level transparency
• High impact sponsorship offerings, including custom editorial
• A suite of behavioral targeting capabilities, including ad retargeting, with instant access to 60% of the Internet audience
About The Arts Ad Network:
The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers, and works closely with its advertiser and publisher partners to build successful campaigns. The Arts Ad Network is affiliated with Artfact, LLC.
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*Source: Quantcast 2009 and AAN 2009 Survey
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